Branding Guidelines
YesSheCanCampaign Brand
We believe that all students should have the tools, resources and opportunities to achieve their goals and dreams.
Our brand reflects the successes and hardships associated with the climb. YesSheCanCampaign purpose is to inspire and empower girls, young women, and youth, everywhere to push beyond all limitations and work towards pursuing their education. YesSheCanCampaign is about helping girls, young women, and youth find their purpose in life. We are preparing girls, young women and youth for the real world. We are ensuring that students understand about the endless opportunities that our country has. YesSheCanCampaign is about not being average. We understand that it takes sacrifice to get to where we want to be in life.
YesSheCanCampaign Mindset: Climbing together! Not climbing individually.
YesSheCanCampaign brand represents our mission, values and identity. This guide explains the elements of the YesSheCanCampaign brand and identity guides for style and logo use, and specifications for reproduction.
These applications include all printed collateral, advertising, presentations, news media and signage. Any questions regarding the use or application of the YesSheCanCampaign brand style guide should be directed to: zaniyalewis@yesshecancampaig.org
Proper Name
The proper name of our organization is YesSheCanCampaign or #YesSheCanCampaign. YesSheCanCampaign proper name should be written correctly in all materials including press releases, flyers, emails, chapters etc.
Examples of Incorrect Usage of our name and brand.
Yes She Can
Yes She Can Campaign
YesSheCan Campaign
Content Strategy
YesSheCanCampaign Summary:
YesSheCanCampaign is a 501(c)(3) youth-led non-profit organization that uses live events and technology to provide educational resources and professional development to girls, young women, and youth nationwide.YesSheCanCampaign was founded by Zaniya Lewis during her freshman year of college. Since its launch in 2016, the nonprofit organization has reached 2,000+ students nationwide, volunteered 15,000+ hours, won five national awards, and won one international award. YesSheCanCampaign’s five pillars are education, service, opportunity, advocacy, and empowerment. We believe through our five pillars, girls, young women, and youth will have the resources to climb despite the obstacles.
YesSheCanCampaign Mission:
YesSheCanCampaign mission is to empower, inspire, and share the stories of girls and young women who are overcoming adversity while striving to complete their education.
YesSheCanCampaign Vision:
YesSheCanCampaign envisions a world where every girl, young woman, and youth will have the tools and resources to accomplish their goals and dreams. A world where opportunities and resources do not have a price tag. A world where girls, young women, and youth are empowered and able to reach their full potential.
Logo Usage
The logo refers to the YesSheCanCampaign Brand. There is only one approved logo that may be used on any marketing materials as well as on the YesSheCanCampaign website.
Proper usage of the logo
Incorrect usage of the logo
It is important not to improperly use the YesSheCanCampaign logo. YesSheCanCampaign logo should never be cut off. This section shows several examples of improper logo usage.
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